What is the Purple Carrot Market?

We're opening a full-service, community-owned grocery store in Little Falls' historic downtown sourcing food from local farms and food entrepreneurs and returning profits to our local owners.

As an owner, you and more than 700 residents across our area will have the say in our products, programs, classes, and governance.  And while you won't need to be an owner to shop in our store, purchasing a one-time, affordable share opens up great owner benefits to you and your family.


Grow, Fund, Build

Did you know that 70% of food co-ops are still thriving after 5 years in business?  Just 1 in 3 small businesses can say the same.  So what's the co-op secret?  ​GROW, FUND, BUILD​.

We GROW our Ownership base – almost 600 eager, invested Owner shoppers – before we ever open our doors. We FUND with a capital campaign that supplements bank funds and ensures that we thrive on Day 1 and Day 1,000. And we BUILD a store located and sized to give us the best chance of success.

Fresh Catch! 

The Purple Carrot Market and Alaska Wild Fish Company are teaming up to offer our owners this season's catch of delicious fish and seafood.  Operated by the Pietron family from Cushing, Alaska Wild Fish Company annually fishes the waters of Bristol Bay in the Bering Sea for salmon.  They just returned in mid-August and now are offering Purple Carrot owners the opportunity to purchase in case quantities and save money on their very freshest fish.  Can’t eat or store a whole case of your favorite fish?  Plan to split a case with family or friends.

Pietrons also hand harvest Minnesota wild rice so add some to your order to serve with your fish!

The Purple Carrot is committed to supporting our local food entrepreneurs like Alaska Wild Fish Company and bringing our owners and community fresh, nutritious foods.  One of the benefits of being a Purple Carrot Owner is the opportunity to take part in a special offers like this one.

How does Fresh Catch! work?

  • Pre-order the items and quantities you want either online or by downloading an order form and mailing it to PO Box 724, Little Falls, MN 56345.  Orders for all smoked fish are due by Saturday, October 6 and orders for all other products must be received by Monday, October 8.
  • Include payment with your order.  The only exception is for the smoked fish that is being offered by the piece.  Since the weight of each piece varies, you will pay at the time of delivery for the precise weight of your product.
  • Delivery of the Fresh Catch! is set for Wednesday, October 10 from 3:00 – 5:30 pm at the Shoppes of Little Falls.

Ownership Update

The Purple Carrot has grown to 302 owners!

Growing our ownership is the key to opening our grocery store!​  Lenders want to know that we have our community's support and strong ownership numbers demonstrate that.  To be successful, any grocery store needs shoppers and owners tend to be loyal shoppers at their cooperative.  To stay on track, we need 11 more owners by June 15.  Join us today!