What is the Purple Carrot Market?

We're opening a full-service, community-owned grocery store in Little Falls' historic downtown sourcing food from local farms and food entrepreneurs and returning profits to our local owners.

As an owner, you and more than 600 residents across our area will have the say in our products, programs, classes, and governance.  And while you won't need to be an owner to shop in our store, purchasing a one-time, affordable share opens up great owner benefits to you and your family.


Grow, Fund, Build

Did you know that 70% of food co-ops are still thriving after 5 years in business?  Just 1 in 3 small businesses can say the same.  So what's the co-op secret?  ​GROW, FUND, BUILD​.

We GROW our Ownership base – almost 600 eager, invested Owner shoppers – before we ever open our doors. We FUND with a capital campaign that supplements bank funds and ensures that we thrive on Day 1 and Day 1,000. And we BUILD a store located and sized to give us the best chance of success.

Board of Directors 2018 Nominations are Open!

Want to serve on our Board of Directors?  Can you help identify someone who would be a great board member?

Find out more of what we are looking for and how to nominate yourself or someone you know here:

Ownership Update

The Purple Carrot has grown to 284 owners!

Recruiting owners remains the most important determining factor in when we will open our grocery store.​  Lenders want to know that we have our community's support and strong ownership numbers demonstrate that.  To be successful, any grocery store needs shoppers and owners tend to be loyal shoppers at their cooperative.