What is the Purple Carrot Market?

We're opening a full-service, community-owned grocery store in Little Falls' historic downtown sourcing food from local farms and food entrepreneurs and returning profits to our local owners.

As an owner, you and more than 700 residents across our area will have the say in our products, programs, classes, and governance.  And while you won't need to be an owner to shop in our store, purchasing a one-time, affordable share opens up great owner benefits to you and your family.


Grow, Fund, Build

Did you know that 70% of food co-ops are still thriving after 5 years in business?  Just 1 in 3 small businesses can say the same.  So what's the co-op secret?  ​GROW, FUND, BUILD​.

We GROW our Ownership base – almost 600 eager, invested Owner shoppers – before we ever open our doors. We FUND with a capital campaign that supplements bank funds and ensures that we thrive on Day 1 and Day 1,000. And we BUILD a store located and sized to give us the best chance of success.

2018 Annual Ownership Meeting and Family Photo

Owners of the Purple Carrot Market are encouraged to attend this year's Annual Ownership Meeting to be held Tuesday, June 19 on the front lawn of the Little Falls Convention & VIsitors Bureau/Rosenmeier House (606 1st Street SE in Little Falls). Starting at 5:00 pm, you can visit with other owners and local Master Gardeners who can answer your gardening questions.  At 5:30 pm we will ill take a new "family photo" in front of the #onlyinMN sign. The meeting will start at 6:15 pm with board elections, updates on grants, our building, and future events as well as answer your questions.   Bring a lawn chair or blanket to sit on please!

Anyone who is an owner by the start of the meeting (6:15 pm) will have a vote in the elections. Ballots for board elections will be distributed at the meeting; owners wishing to receive an absentee ballot should send an email to by Monday, June 18.  Click this Link to meet the slate of candidates for your 2018-2019 Board of Directors.

Ownership Update

The Purple Carrot has grown to 294 owners!

Growing our ownership is the key to opening our grocery store!​  Lenders want to know that we have our community's support and strong ownership numbers demonstrate that.  To be successful, any grocery store needs shoppers and owners tend to be loyal shoppers at their cooperative.  To stay on track, we need 11 more owners by June 15.  Join us today!